The Crown Affiliates Launch Checklist

Use this checklist before publishing a program or activating a partnership. A launch is ready when another person can understand the offer, reproduce the commission math, follow the approval path, and identify the evidence required at every state.

Brand readiness

• Business identity, support contact, destination URL, and fulfillment path verified.
• Product facts, prices, inventory or capacity, returns, limitations, and claims current.
• Commission type, amount, eligible event, exclusions, attribution window, pending period, and reversal conditions written.
• Approved channels, geography, creative rights, disclosure language, prohibited traffic, and prohibited claims published.
• Application questions and decision owner assigned.
• Payment method and operating plan active.

Affiliate readiness

• Profile states niche, audience, channels, geography, samples, and turnaround accurately.
• Application explains fit rather than copying the program description.
• Content rights, music, footage, names, testimonials, and Brand assets cleared.
• Material-connection disclosure planned for the actual medium.
• Approved link or code tested before publication.
• Tax and payout details submitted only through approved secure workflows.

Tracking readiness

• Destination is HTTPS and loads on mobile.
• Program identifier and Affiliate code persist to the intended conversion point.
• Duplicate, self-referral, refund, chargeback, and invalid-traffic logic documented.
• Test activity is labeled and excluded from production economics.
• Brand and Affiliate can see the status transitions relevant to them.

Operating readiness

• Questions have an owner and response target.
• Approval feedback is consolidated.
• Material term changes are versioned and prospective.
• Weekly review includes quality, not only volume.
• Pause and incident paths are understood before they are needed.

Once every item has an owner and evidence source, publish the program, recruit a bounded first cohort, and learn from real eligible outcomes before increasing volume.