Posts on program strategy.

A practical operating sequence for defining the offer, evidence, commission economics, approval rules, creative controls, and weekly decisions before recruiting at scale.

The clauses and creative inputs a Brand should provide before Affiliates start publishing—so expectations, claims, rights, timing, and approvals are not improvised.

A decision framework for matching commission structure to order value, margin, lead quality, sales cycle, refund risk, and the evidence the Brand can actually verify.

A preflight checklist for Brands and Affiliates covering account readiness, program economics, disclosures, links, content rights, evidence, support, and payout data.